Apple buys Beats Electronics and Music streaming for $ 3 billion
After three weeks of expectation, Apple Inc. recently formalized the acquisition of Electronics and Music streaming service for three billion dollars.
The transaction is final. Apple buys Beats Electronics for $ 3 billion. After the unofficial announcement of the takeover there three weeks, the small world of high tech was puzzled to say the least. Apple going to do the Californian manufacturer of Beats headphones, especially for an initial sum of around $ 3.2 billion? Finally, Tim Cook, will make a check a little less fat, 3 billion all round. 200 million less than expected. But we still can not say that this acquisition is really cheap for the firm at the apple.
Apple and pay $ 2.6 billion in cash and $ 400 million in Beats Music Action . “Music is such an important part of all our lives and occupies a special place in our hearts to Apple,”said Tim cook, in a letter to employees. “This is why we continue to invest in music and collect these extraordinary teams to continue to create the world’s most innovative music products and services.”
“Two personalities with rare talent” Known for these headphones “Beats by Dr.Dre” audio, Beats Electronics has managed to conquer nearly two-thirds of the U.S. market helmets over 100 dollars. The two co- founders, music producer Jimmy Iovine and the king of hip- hop Dr.Dre will play both “active role ” in Apple and will depend Eddie Cue, vice president of the firm support services and internet software. Although recent alcoholic escapades Dr. Dre are not at all to the liking of the prude firm at the apple, it is good to have a music icon in the business .
“These are two personalities very rare talent,” said Tim Cook, Apple’s boss. “We were attracted by the subscription service they have built, we believe that it is a service that fly.” A service that will do good to face insolent development iTunes Spotify and Deezer other.
We certainly have more details on the largest purchase made by Apple on Monday evening when Tim Cook keynote at WWDC. An event to follow live on 01net from 18 h 00 on June 2.