YouTube affair : Microsoft and EA act legally
In recent days, both Microsoft and Electronic Arts, YouTube users confirmed for benevolent videos about the Xbox One, and to have paid Videopiele . In the affair now announced the U.S. Trade Commission FTC (Federal Trade Commission ) to word . According to the Authority, the positive coverage did not violate the applicable guidelines , as long as the sponsored posts were officially designated as such. These requirements are only a guide to assist companies and their advertising partners to help comply with the laws of federal advertising law . Who does not adhere to these guidelines will not necessarily expect sanctions . However, the FTC shall, if necessary a warning. If the problem is not resolved by the parties involved , threatening a judicial inquiry .
Advertising deals with private YouTube users via a positive reporting are a common practice. It is commonly but that such promotion must be marked open in the corresponding contributions. While EA claimed to have complied with this rule , Microsoft relies , according to a media report on their advertising partners Machinima had failed to notify YouTube partner to the need for labeling of sponsored posts .
Just yesterday appeared on the net for evidence of a covert YouTube campaign , under which Microsoft should have paid in cooperation with the video network Machinima YouTube users for benevolent videos about the Xbox One. Now, both companies said out opinions on the allegations. Therein, the Redmond clear that there had been in the campaign to a regular and typical advertising cooperation. Microsoft inspect, and review any content of the produced video . The leaked business arrangements comply with the standard contracts of machinima . In this case, they would not commit to secrecy about the campaign , but only on the contractual clauses.
Machinima admitted , according to a media report that it had failed to notify YouTube partner to the need for labeling of sponsored posts . Currently is investigating how this could happen. Microsoft have put the campaign after the allegations on ice and asked machinima to provide already published videos with the necessary instructions . Meanwhile, appeared in an Internet forum on information they are also paid Electronic Arts YouTube users for positive reports about games of the publisher . EA confirmed that , according to a media report stated , however , that the videos would be released only in accordance with the statutory mandatory labeling of promotional posts.