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The Ultimate Worlds | December 12, 2017

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The concept car Honda to print in 3D

The concept car Honda to print in 3D
Desk Reporter

On the website Honda 3D Design Archives, the Japanese automaker offers 3D files to print the models of some concept cars.

Just turn on the TV or radio to understand how car manufacturers are investing in marketing in an effort to strengthen its brand in the market and attract the attention of potential buyers , even in a time like this is certainly not rosy for ‘ economy globally. The promotional formula fielded today by Honda, however, is new and very original : anyone who owns a 3D printer can download the necessary files to play on some scale concept car .

To be more precise , the models made ​​available for free download through the website Honda 3D Design Archives are currently FSR (1994), Fuya -Jo (1999) , Kiwami (2003) , Puyo (2007) and Acura NSX (2012 ) . The main objective of the initiative, according to the leaders of the group, is to prove that gives users the sensation build a car , as well as demonstrate the ability to embrace new technologies to 360 degrees. We can not exclude the possibility that in future competitors can do the same, so the squinting eye to collectors and opening the door to new types of advertising campaigns , not to ” passively ” as usual , but to be where the protagonists with results tangible to touch .
Puyo , the concept car made ​​by Honda in 2007, time to be printed in 3D

Puyo , the concept car made ​​by Honda in 2007, time to be printed in 3D

Even those who do not have access to a 3D printer can still visit the site in question , allowing you to observe the five car models reproduced on the screen in three dimensions, rotating and zooming in every single detail at will with a simple mouse interaction . That fielded by Honda is therefore yet another proof of how the world of four wheels is increasingly approaching those Web and mobile. Further evidence comes from the projects Open Automotive Alliance and iOS in the Car , the latter promoted by Apple and designed to bring the operating system of the iPhone and iPad in the cockpit.