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The Ultimate Worlds | December 12, 2017

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Kindle is more popular smartphone/tablet for dedicated readers

Kindle is more popular smartphone/tablet for dedicated readers
Staff Reporter

NTT.Com (Japan) announce the results of a survey on “e-book”.

This is a 10th of a survey on ” e-book ” .

Surveyed 1,089 people nationwide Internet users 10 ‘s to 60 ‘s and above . Male-to-female ratio is 53.5% men and 46.5% women . Age ratio of 1.0% teenagers , 28.7% in their 20s , 21.3% in their 30s , 17.1% in their 40s , 13.0% in their 50s over the age 18.9,60 .

I tried to asked ” Have you ever read the e-book / magazine ” first this time . “Yes” is 37.6% ( 34.3% last time ) , “No” is 62.4% (up 65.7% ) . Then, when you were asked whether you want to read to 679 people inexperienced person of e-book that this answer “no” , it is (up 68.9% ) “Yes” is 28.3% (up 31.1% ) , “no ” is 71.7% were . Anyone interested users and environment to enjoy the e-book feel free to spread of smartphones and tablets is to have ready out is not more and more and wonder why .

Then , respondents were asked the type of dedicated leaders who are using the ( 2.7% of the total) 29 people users of dedicated e-book reader . The top three products ” kobo ( Rakuten ) ” ” Kindle (Amazon.com) ” ( 51.7% ) ( 34.5% ) , ” Reader ( Sony ) ” It was (10.3 %) . User less as ever , Kindle has increased its share steadily .

Please choose a dedicated reader you are using actually : Q

( 6th : 1,076 people in Internet users 2012/12/10 ~ 12/ 13 10 ‘s to 60 ‘s and above , 19 people dedicated reader user )

( 7th : 1,089 people in Internet users 2013/3/25 to 3 /26 10 ‘s to 60 ‘s and above , 25 people dedicated reader user )

( 8th : 1,077 people in Internet users 2013/7/1 ~ 7/ 4 10 ‘s to 60 ‘s and above , 26 people dedicated reader user )

( 9th : 1,087 people in Internet users 2013/9/30 ~ 10 / 3 10 ‘s to 60 ‘s and above , 27 people dedicated reader user )

( 10th : 1,089 people in Internet users 2014/1/10 – 1/ 16 10 ‘s to 60 ‘s and above , 29 people dedicated reader user )

Hear the phrase ” Do you want to read e-books / magazines in any way ” to ( 55.3% of the total) total 602 people are thinking it’s e-book market and does not bulge at all , but it’s not use the e-book users but want to read and , I got an interesting result . ” Web site ( accessed by PC) ” ( 18.4% ), followed by ” ( Subscribe to PC) Download ” ( 17.6% ), and by a narrow margin “dedicated leader of (Rakuten and ” kobo ” at Amazon.com ” Kindle I was elected to the 3-position such as “) ” ( 17.3% ) is higher than the smartphone and tablet .

Popular dedicated leader is high regardless of the actual user the few , it’s surprising impression . People to be the eyes in a variety of advertising and TV CM is often still , awareness or will high. Future , users of dedicated leader also may soar e-book market if Moriagare . So as not to miss the timing to change , Let’s investigate continuously.

[ Research cooperation : NTT.Com (japan)  Research and {Internet.com}]