Google Appontainted Susan Wojcicki as New CEO of Youtube
Google has confirmed through a statement of Susan Wojcicki appointment as CEO of YouTube. Wojcicki occupied, she was in the position of director of advertising and marketing on Google. This appointment can mean a new strategy towards monetizing YouTube and its contents. She was SVP of advertising for Google.
Google has confirmed through a statement sent to the media on new role as CEO of Youtube. Wojcicki, who until now was director of advertising and marketing on Google, has also confirmed the news via his official Twitter account @SusanWojcicki
Wojcicki is responsible for the overall direction of YouTube Salar Kamangar replaces , as had been rumored for a year . Kamangar took office in 2010 and is expected to pass to another position within the structure of Google. Susan Wojcicki is Google employee number 16, and was in his garage in Menlo Park, California, where the founders Page and Brin were installed in 1998 , as published recode.net.
Google CEO Larry Page said after making public the appointment ” Salar and the whole team have built something amazing YouTube. YouTube is a global community of millions of people with videos of all the possibilities. Anyone can upload your creative content and can reach around the world and even make money. As Salar , Susan has great capacity to achieve the impossible and is very excited about its entry into YouTube in a way that people will love. ”
Wojcicki is a strong advocate of YouTube last year, in a speech, said that she had been a strong advocate of the decision of Google to buy YouTube for $ 1.65 billion in 2006, after seeing a video uploaded by a user platform several children doing a playback of the Backstreet boys , and I realize that this video was getting much more traffic than a high quality video on Google video , for which she had helped to create offers.
Choosing Wojcicki by Google may mean a new strategy towards monetizing YouTube content and through advertising strategies and e-commerce. In recent years, YouTube has generated complaints from some developers who have found it difficult to make money on the site, and some advertisers who would like to behave more like a TV channel.
The figures are not clear, but eMarketer reported that YouTube generated 5.6 billion dollars in ad revenue last year and it attracts more than one million visitors per month, 40% of them from mobile devices.
Major functions in Google Wojcicki , in his previous post , have been running their business listing and sales as well as development AdSense program Google to help publishers of various types of media to monetize of their products.